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Websites for local businesses in Lakeland, Florida

Five packages on the same foundation. The difference is how much you change yourself, from your phone or computer, and you can step up later without starting over.

The packages, in price order

Eleven designs to start from. See them in the demo (opens in a new tab).Want something else? A design of your own costs nothing extra.

  • Brochure Site

    $2,500 · $75 a month, optional

    For any business whose site changes a few times a year: plumbers, roofers, electricians, cleaners, law firms.

    • Up to six pages, built from what you give us.
    • Tap to call, directions, hours, and your Google reviews with a link to leave one.
    • Changes go through us, at $85 an hour.

    Search setup and a backup included

    Build this package: Brochure Site

  • Self-Managed Site

    $3,800 · $125 a month

    For anyone who's waited on a developer for a one-line change.

    • Sign in on your phone or your computer and change it yourself.
    • Hours, holiday notes, phone, address, reviews, About cards, social links, your order or booking link.
    • A log of who changed what.

    Search setup and a backup included

    Build this package: Self-Managed Site

  • Catalog Site

    $5,700 · $190 a month

    For any business whose inventory is the site: shops, boutiques, bakeries, restaurants with a real menu.

    • Everything in the Self-Managed Site, plus sections and products.
    • A page for every product, written the way Google reads it.
    • Search, "just in" and "on sale" tags, show or hide.
    • Staff sign-ins, and product photos taken on your phone.

    Search setup and a backup included

    Build this package: Catalog Site

  • Listings Site

    from $8,500 · $260 a month

    For independent car lots, agents showing their own listings, property managers, equipment and boat dealers.

    • Every car, home or unit with its own page, photo gallery and request form.
    • Filters and sorting.
    • Starts with a $750 planning sprint, credited to the build: the fields are different for every trade, and a fixed price has to come off a plan.

    Search setup and a backup included

    Build this package: Listings Site

  • Online Store

    $10,000 · $330 a month

    For shops that sell online: a cart and checkout on top of a Catalog Site.

    • Orders and stock in your own database, with an Orders screen.
    • Stripe, the card processor, holds the card details, not the site.
    • The two services it runs on come to $45 a month on your card.
    • Order-system problems answered the same business day, Monday to Friday, in writing.
    • Already have a Catalog Site? The store adds on for $4,500.

    Search setup and a backup included

    Build this package: Online Store

With every package

  • Search setup (what most people call SEO), done the way Google and Bing expect.
  • A backup: your code and content live in accounts you own. On packages with a database, we save a copy of your site's content twice a day. Many web shops sell these separately.
  • A small credit: every site carries a small “Website by FDM Software Labs” link in its footer. We say so up front, so it holds no surprise when you read your agreement.
See how every package is built

What the care plan pays for

  • Nightly check. The pages load, the links work, what Google reads is intact.
  • Software updates. The site's software kept current, security updates included.
  • A report and your hours. A one-page report every month in plain words, and from half an hour to three hours of changes a month, by package.

The plan is optional on the Brochure Site, because nothing in it can break on its own. If you cancel, your site keeps running exactly as it is, and we remove our access when you ask. If a plan's price ever changes, we tell you 60 days before the new price bills.

See every check this site runsSee what you pay after the build

Add-ons and what they cost

  • Request-a-quote form$350
  • Service-area pages$200 per town
  • Project gallery$450
  • News and articles$600
  • Second language, on a Brochure Site$600 per language
  • Page copy written from a call$150 per page
  • Extra pagesusually $170 to $255 a page
  • Product loading day$450
  • Moving an old site$350
  • Privacy Policy and Terms of Use$200
  • Email on your web address$150
  • Brand from a blank slate$1,500
  • Brand asset pack: your existing logo sized for every platform$450
  • Second look: a second design for your site$500
  • Business cards$300
  • QR codes and print pieces$75 to $150
  • Store and product photos for the web$400
  • Online ordering with Buy buttonsfrom $1,500
  • Connect your online ordering$600
  • Search check-up plan, on any plan$75 a month
  • Business Profile Digest: new Google reviews emailed each morning$250 setup, then $95 a month
  • Website Test Automation Setup: up to ten things your site must always do, tested every night$2,800
  • Test Upkeep, on tests we built$350 a month
  • Staff sign-ins, on the Self-Managed Site$400
  • Catalog Import$650
  • Supplier Price Sync$1,100 per feed, then $30 a month
  • Custom automationfrom $600, then $30 a month

Work a package does not cover is $85 an hour. A feature that does not exist in the package is development, at $95 an hour.

What we don't do

  • Checkout for regulated shops. Card processors ban tobacco, vape, hemp and similar products, so the site builds around the ordering partner you already use.
  • Promises about rankings, traffic or sales. We promise the work, done well and on schedule.
  • Shared listing feeds (MLS and IDX), register connections, email marketing platforms. Unless quoted separately as custom development. If you need your register and shipping labels on day one, use Shopify. We mean it.
  • Sites held hostage. Your site never depends on us staying.

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